Why CPG products are ​sitting ducks and ready to be disrupted?​

#INSTAGRAM, #SELFIE #PERSONALISEDBEAUTYPRODUCT AND #BEAUTY #VIDEOUPLOADS EXPLOSION -WHATS COMMON LINK BETWEEN THEM? #GREATCONSUMERSHIFT!THEY WANT ASSISTIVE AND ON DEMAND INFORMATION #GOHYPERLOCAL - High margins, Strong emotional connect  A value chain that is easy to outsource and add to that Low shipment costs a percent of product value make the economics work. And Yes low regulatory barriers mean...

whats the Importance of location intelligence in achieving​ better ROI in programmatic buying?​

Importance of #LocationIntelligence layering over #consumerpersona #Query #demands #freshness, therefore, make sure you have something new to surprise your customers and make sure that rewards and prompts that people get telling them to go to a particular place are well thought out, #welltargeted and #changeoften, the law of diminishing returns is bound to apply. Above...

“We Sell” – Or Else

When Ogilvy, worlds best-respected agency announced change with a big splash, announced its global rebranding. Everything I’ve seen is beautiful – and profoundly bothers me. Ogilvy Red is now up for grabs guys. The iconic red Ogilvy background. Ogilvy is moving away from “we sell or else” to “we change or else”. Seriously? ( https://www.ogilvy.com/about/ )...

why specialist agencies for digital or data are ‘nonsense

Nissan’s top marketer on why specialist agencies for digital or data are ‘nonsense’ De Vries is the latest high profile marketer to question the agency model. He says this results in marketers separating out content on TV as coming from a traditional agency, a slightly shorter version on YouTube as digital and the same thing on...

Why to Slove Your Hyperlocal discovery

Three things have come out very clearly from Mary Meeker's report 1.economic growth is not the true reflection of job growth as there is a transformational shift in the skillset requirement 2. Housing, medical, transportations and connectivity are taking away a major chunk of wages and therefore purchase rationalising ( so if you are not in...

Importance oF Smell@stores

Some interesting facts coming to light and some usual stuff but very important to engage offline The Which? survey asked shoppers what they liked about shopping in-store and found customers value being able to touch, feel and try on items before purchasing (82 percent) and being able to ask staff questions (39 percent). But customers...

forget about personalisation, Consumers can live without it, But Can you please be honest​ about all what you say as a brand

Forget #personalisation, can you be #honest about your products ingredients, its percentage, about offers and deals, in short, just being honest about all you say in your communications, from gender issues to environmental impact while all your products are being packed in plastic. Have you ever wondered Why do customers read and make purchase decisions...

why we need to Layer Location data over personas in programmatic​ buying

Location Insights +Recent online behaviour can throw up interesting patterns which can help close on new customer based upon their

#How to identify Influencers for marketing CPG in the ​Connected world? ​

influencers Hyperlocal discovery, product catalogue offers and deals , local stores Whether overtly, covertly or inadvertently, a huge range of people impact and influence on our product decisions. This has always been the case even before the advent of a smartphone or even the web its called "word of mouth". But today, that mass media...

why you need to Go #Hyperlocal for launching your product?

#Go Hyperlocal Yes, You heard me right, Are you in a middle of a product launch? If yes then you would have come a long way and covered a long and exhausting journey of identifying a problem and then building a solution, testing all the aspects of the product through multiple research.Not to mention various heated...